What drives energy-efficient Home Appliances purchasing? Evidence from Pakistan

Abstract

The principal determination of this study is to explore the human motivation towards energy-efficient home appliances purchasing. However, the research has been done in Karachi city whereas “310” respondents had taken part in data collection with the help of purposive sampling. Although, data have been analyzed in the Smart PLS while SEM was adopted to achieve the desired results. Also, the obtained results have shown that the data is quite reliable and authentic. Moreover, all the relationships of variables have been established significant except one moderating relationship of the product price has not been found substantial. Furthermore, some noteworthy limitations have also been faced like the study was only conducted in one city because of the limited time frame. Besides this, small sample size was used for data collection. For further study different cities must be focused on so that diverse results can be obtained. Adopt a large size of sample for better data accuracy. Last, the present study has introduced a unique conceptual model for innovative concepts and ideas.