GISRAS Journal of Management & Islamic Finance (GJMIF)

Role of CSR towards Customer Loyalty: An Investigation of the Retail Apparel Brands of Karachi

2024-07-02T09:16:18+00:00

The study aims to determine the effect of corporate social responsibility (CSR) on customer satisfaction (CS), corporate reputation (CR) and customer trust (CT) for improving customer loyalty (CL) in the apparel industry. 299 responses were acquired from the sample population, comprising consumers of Karachi apparel brands. A nonprobability convenience sampling technique was utilized to select participants. Additionally, the study collected data through the survey method, and PLS-SEM was used to test hypotheses. The findings showed that CSR significantly affects CR, CS and CT. Moreover, CR and CS have a positive insignificant effect on CT, whereas CT has a positive significant effect on CL. When firms effectively inform their customers about their CSR initiatives, customers may feel trusted by them. This trust may lead to stronger customer relationships, recurring business, and positive word-of-mouth recommendations. Furthermore, a strong corporate reputation attracts new customers while retaining existing ones, essential for long-term success.

Unraveling the Post Covid19 Challenges: A Comprehensive Study of Pakistan's Textile Industry

2024-07-02T09:39:36+00:00

Purpose

The study focuses on the textile industry in Pakistan, which has encountered numerous post-pandemic challenges impeding its growth and sustainability. This research aims to identify and evaluate the challenges of the textile industry's operations, financial stability, creditworthiness, and strategic decision-making.

Methods

By applying the Analytic Hierarchy Procedure (AHP), the study developed a close-ended questionnaire to collect data from the industry professionals, data was collected and analyzed using AHP statistical tools.

Results

The findings reveal that the textile industry in Pakistan faces significant challenges in the form of operational risks, financial risks, credit risks, and strategic risks. These challenges stem from factors such as political instability, currency volatility, uncertainties in the letter of credit processes, low sales turnover, liquidity management issues, unclear government policies, and regulatory concerns. Importantly, the research identifies credit risks as the most prominent challenge faced by the textile industry, specifically highlighting higher borrowing costs and liquidity management as major factors affecting industry performance.

Novelty

In Pakistan, many qualitative and quantitative studies have been conducted but hardly any were based on AHP analysis, which gives true insight of the area of the study.

Effect of Supportive Work Environment on Employee retention Mediating role of employee engagement

2024-08-07T20:41:38+00:00

Purpose

This research paper attempted to investigate a supportive work environment can lead to higher employee retention, while employee engagement act as a mediator in the research.

Methods

To scrutinize this link, primary data was collected by using structured survey questionnaire that was distributed among employees from the education sector. The survey was to measure employee retention on the work environment, the engagement level and their intention to remain with the organization. Statistical methods like regression analysis and process macro for mediation analysis was used to analyses the data and test the hypotheses incorporated in the study.

Results

The findings demonstrated that a supportive work environment significantly boosts employee engagement, which subsequently leads to higher retention rates. The findings of this research provided appropriate information about the effect of a supportive work environment on employee retention, with the mediator role of employee engagement.

Novelty

The results were added to the existing field of knowledge on employee retention and engagement and have practical implications for organizations that seek to boost their employee retention rates. Through recognizing the importance of a favorable workplace environment's impetus to staff engagement, organizations can create programs and policies that cultivate a positive atmosphere, raise staff engagement, and, as a result, increase staff retention rates.

Fintech Banking Risk Taxonomy and Customer Protection: A Systematic Review

2024-08-07T20:59:27+00:00

Purpose

Digital banks are crucial for the development of a digital financial ecosystem. However, robust risk management is essential to ensure secure services. This includes strong business practices, data protection, and customer education. Legal frameworks and advanced security measures are needed to address transaction risks and build customer trust.

Methodology

The current study conducted a systematic literature review on the studies based on different type of types of digital risk.

Findings

Findings suggest customer protection and satisfaction are paramount for the future of digital finance. This study's findings also inform digital financial service providers on how to strengthen security and improve customer experience. It also provides valuable insights for future research in this field.

Factors Affecting the Physician/Doctor Prescription Decision, the Moderating Role of Cost-Benefit Ratio

2024-08-29T20:50:01+00:00

Purpose

This study aims to examine the factors influencing physician prescription behavior, which has been a topic of ongoing debate.

Methods

The study focuses on the perspectives of both medical representatives (MRs) and physicians and uses a "dyad" unit of analysis by collecting data from both groups. The study employs the concepts of drug information mavenism behavior (DIMB) of MRs and physicians' cost-benefit ratio (CBR) to investigate the relationship between MR effectiveness and physician prescription decision. The study uses SPSS and Process Hayes to conduct a moderated mediation analysis.

Findings

The results suggest that there is a positive correlation between DIMB and MR effectiveness, and that CBR plays a moderating role in the relationship between MR effectiveness and physician prescription decision. This study offers new insights into the role of DIMB and the importance of cost-benefit considerations in the prescription behavior of physicians and has implications for both research and practice in the healthcare industry.