GISRAS Journal of Management & Islamic Finance (GJMIF) <p>Keeping in view the need of the day and adopting these needs as our objective, Global Institute of Shariah Research &amp; Advisory Service (GISRAS) is initiating a quarterly peer-reviewed research journal namely GISRAS Journal of Management &amp; Islamic Finance (GJMIF) focusing the theory and practice of Islamic economics and finance and management aspects particularly focusing upon the applied activities prevailing into the world. In this respect, GISRAS-JMIF would provide a platform for researchers, academicians and practitioners to take part in this journal along with qualitative and quantitative research in the field of Islamic economics and finance.<br /><br />GISRAS Journal of Management &amp; Islamic Finance (GJMIF) is the publication of Global Institute of Shariah Research &amp; Advisory Services, Karachi. It has been launched with the objective to make valuable contribution in the theoretical and practical thought in the fields of management and Islamic finance. GJMIF is a quarterly peer reviewed research journal which is supervised by an advisory board of international and national experts from national and international organizations like University of New Orleans USA, AAOIFI Bahrain, ISRA Malaysia, INCEIF Malaysia, Universiti Malaysia Sabah Malaysia, La Trobe University Australia, King Saud University Saudi Arabia, Emirates College of Technology UAE, Florida International University USA, Meezan Bank Pakistan, Riphah International University Pakistan, COMSATS University Islamabad, CIE Pakistan, IMS Peshawar, IBA Pakistan, UET Pakistan and NBFI &amp; Modaraba Association of Pakistan.</p> Global Institute of Shariah Research & Advisory Service en-US GISRAS Journal of Management & Islamic Finance (GJMIF) 2710-5083 Role of CSR towards Customer Loyalty: An Investigation of the Retail Apparel Brands of Karachi <p>The study aims to determine the effect of corporate social responsibility (CSR) on customer satisfaction (CS), corporate reputation (CR) and customer trust (CT) for improving customer loyalty (CL) in the apparel industry. 299 responses were acquired from the sample population, comprising consumers of Karachi apparel brands. A nonprobability convenience sampling technique was utilized to select participants. Additionally, the study collected data through the survey method, and PLS-SEM was used to test hypotheses. The findings showed that CSR significantly affects CR, CS and CT. Moreover, CR and CS have a positive insignificant effect on CT, whereas CT has a positive significant effect on CL. When firms effectively inform their customers about their CSR initiatives, customers may feel trusted by them. This trust may lead to stronger customer relationships, recurring business, and positive word-of-mouth recommendations. Furthermore, a strong corporate reputation attracts new customers while retaining existing ones, essential for long-term success.</p> Adnan Ahmed Nasir Ali Saqib Raza Copyright (c) 2024 GISRAS Journal of Management & Islamic Finance (GJMIF) 2024-07-02 2024-07-02 4 2 Unraveling the Post Covid19 Challenges: A Comprehensive Study of Pakistan's Textile Industry <p><strong>Purpose</strong></p> <p>The study focuses on the textile industry in Pakistan, which has encountered numerous post-pandemic challenges impeding its growth and sustainability. This research aims to identify and evaluate the challenges of the textile industry's operations, financial stability, creditworthiness, and strategic decision-making.</p> <p><strong>Methods</strong></p> <p>By applying the Analytic Hierarchy Procedure (AHP), the study developed a close-ended questionnaire to collect data from the industry professionals, data was collected and analyzed using AHP statistical tools.</p> <p><strong>Results</strong></p> <p>The findings reveal that the textile industry in Pakistan faces significant challenges in the form of operational risks, financial risks, credit risks, and strategic risks. These challenges stem from factors such as political instability, currency volatility, uncertainties in the letter of credit processes, low sales turnover, liquidity management issues, unclear government policies, and regulatory concerns. Importantly, the research identifies credit risks as the most prominent challenge faced by the textile industry, specifically highlighting higher borrowing costs and liquidity management as major factors affecting industry performance.</p> <p><strong>Novelty</strong></p> <p>In Pakistan, many qualitative and quantitative studies have been conducted but hardly any were based on AHP analysis, which gives true insight of the area of the study.</p> Nayeem ul Hassan Ansari Syed Sarmad Hasan Bilal Ahmed Chishty Copyright (c) 2024 GISRAS Journal of Management & Islamic Finance (GJMIF) 2024-07-02 2024-07-02 4 2