Association Of Monetary Benefits & Organizational Citizenship Behavior

Linking the Association with Productivity of Sales Personnel

Abstract

Purpose
The purpose of writing this chapter is to understand the impact of monetary benefits on organizational citizenship behavior of employees. Previous studies most of the time investigated the impact of non-financial benefits over organizational citizenship behavior. Hence, the proposition of this study is different and has the tendency to foster creativity and synthesis through further research.

Methodology
The data has been collected from the sales personnel of textile sector SMEs from Pakistan in order to shed light on talent management practices for the most important sector of the SME segment. Non-probability sampling has been used for data collection and analysis has been made on the data set of three hundred respondents.

Findings
Findings indicated that there is a definite relationship between monetary rewards and extrinsic motivation that may also be reflected in organizational citizenship behavior as well as the productivity of sales personnel.

Need of Future Research

However, this is still a new area and therefore further studies are recommended to shed light on the relationship of organizational citizenship behavior and productivity in other sectors of SMEs.

Practical Implications

This study is significant for the sales personnel and their motivation and has the tendency to be replicated in other relevant industries and markets.

Significance
The significance of this study has multiple folds as this study can be used for academic as well as practical purposes. The model of the study might be used for improvement in policy making as well as conduction of further research work associated with monetary benefits and organizational citizenship behavior.