Relating E-Recruitment Practices through Face Book in SME Sector of Pakistan with the Sustainability of the firm: A Quantitative Analysis on the scenario faced by SME Sector amid COVID-19

Abstract

Outbreak of COVID-19 produces severe impact on economies as well as business activities. Therefore, companies of all sizes were forced to use electronic medium for carrying on business operations. Although HR department has the role to optimize performance of the firm through others. Therefore, management of firms especially for SMEs are trying to use mechanism to maintain the effectiveness of the firm without compromising on the quality. Therefore, E-Recruitment practices are used extensively specially through Face Book in order to attain firms’ objectives along with the optimal level of quality and performance. Hence a comprehensive research model has been developed to reflect use of E-Recruitment by SMEs. The model has been incorporated with major advantages that were reflected by past studies in order to understand the relationship COVID-19 may have with E-Recruitment practices by SMEs and advantages that SMEs are obtaining through using E-Recruitment practices at the wake of pandemic.