ARTIFICIAL INTELLIGENCE IN CUSTOMER ENGAGEMENT: STRIKING A BALANCE BETWEEN RESPONSIVENESS AND ADVOCACY

Abstract

Purpose

Artificial intelligence is becoming mainstream and well-known by people in every field and at every age. Whether they are students, businessmen, customers, housewives, celebrities, or even children, Artificial Intelligence has already left an impression in their minds but as this phenomenon is new in the world and progressing and evolving day by day the existing data is too hard to understand and in a few instances of progress in this field it will become obsolete. That's why in this study, we will shed light upon the basics of AI as well as cited facts and our own observations by linking AI to customer relationships, potential marketing strategies, CSR and the rapidly growing unease and ethical dilemmas caused by AI.

Methods

Using data collected from our society, we developed a theoretical framework, analyzed the data, and draw conclusions regarding AI in the corporate world. In order to collect data, our target population includes students, employees, businessmen, and people who are familiar with the concept or work in this field.

Results/Findings

Following the collection and analysis of all data, we have identified a few things, and we would like to conclude the discussion in the following manner. People are intrigued by the developments in this field, and they want to know, but it's complex for them to understand it as a layman. They also understand that it is necessary for them to know about it and its use case.

Novelty/Originality of The Study

As a result of this study, researchers will be able to access relevant data and information in the future. This will start a conversation globally regarding artificial intelligence and its usage. We will also discuss the limitations of this study which will pave the way for future research that can be conducted in this rapidly developing technology.