It's all about Relationship Management. Holistic View of working through Social and Business Development: Case of LABSERV Pakistan

Abstract

Relationships are always fruitful for business, especially in the case of specialty goods. This case study surrounds the company dealing in laboratory diagnostic and research products provided to health care institutions i.e., hospitals and related institutions.  Hence to boost sales the major focus of the company is on relation- ship building. The reason for selecting the company from the diagnostic and research industry is to highlight the importance of marketing and related activities for companies having niche markets. The case has specifically to provide a legitimate level of understanding to academicians, researchers, and students. The data obtained has high relevance to literature and has also been verified through company performance in records. Hence the study is effective enough to be used as a tool to understand relationship management and its impact on the effectiveness & enhancement of a firm's performance.