Impact of Financial Literacy of House Hold Females on the Use of Fintech: Testing the Relation with Unified Theory of Acceptance & Use of Technology (UTAUT) Model

Abstract

The era of COVID-19 resulted in contactless transactions and extensive use of technological applications. Similar was the case of Fin-Tech which has been extensively used by consumers all around the globe for making transactions and other financial and economic needs. Although these form of studies are rare from developing as well as Asian sides of the globe. On the other side, there are some studies that indicated the UTAUT model as the base to prefer mobile methods of transaction and Fin-Tech use. Hence this paper has been developed systematically to relate the financial literacy of household females from generation Y with the use of Fin-Tech during the eve of COVID-19. For devising this relationship research has been induced with the UTAUT model and data has been collected from married household females between twenty-four to thirty-five years of age. Results were analyzed through SMART-PLS which highlighted that the financial literacy of household females has a significant association with the UTAUT model. However, the entire UTAUT model does not have a significant relationship with the use of Fin-Tech.