Vol. 3 No. 3 (2023): GISRAS Journal of Management & Islamic Finance (GJMIF)

Articles

• Exploring the Effects of Audit Committee Size, Board Size, Female Directors, and Tax Aggressiveness on Firm Profitability

  Hafiz Muhammad Ahmed Siddiqui, Farrukh Zafar, Asma Bano

  • Pdf

• Does Social Media Marketing Impact the Consumer Purchase Intention through Mediation effects of Brand Equity?

  admin admin; Rashid Ali, Abdul Rahman Khan, Asif Ali Bhatti, Muhammad Ali, Muddassir Sayeed Siddiqui

  • Pdf

• The Impact of Pandemic COVID19 on Share Economy A case study of ride-sharing companies in Pakistan

  Ayesha Ali, Dr Zaeema Asrar Mohiuddin

  • .Pdf

• Examining the Effectiveness of Story-Based Advertisements in Capturing Attention and Engaging Consumers: Unraveling the Role of Storytelling in Advertising

  Dr. Naureen Aleem, Dr. Irfan Ul Haque

  • .Pdf

• Exploring the Impact of Social Media Marketing on Brand Loyalty and Purchase Intention A Mediation Analysis of Brand Trust, Brand Identity, Brand Community, Value Co-Creation, and Brand Attachment

  Syed Salman Qadri, Dr. Syed Imran Zaman

  • .Pdf